FIELD NOTESOn tension, operating, and market power.
Notes from building a business that reads itself: the signals founders miss, and the decisions that compound.
TENSIONWhy “everything's fine” is the most dangerous number in your business.
The month your pipeline looks best is often the month you're closest to the wall. Why busyness hides the break, and what reads it early.
New MRR3,400started this month Gross margin67%over its line of 50 The same Monday, read togetherRunway Compressionrunway 4.8 months, under 6
01 · First moveFreeze non-essential spendingfor Runway CompressionOpen Finance The Monday hour: one decision a week beats five dashboards.
How a five-minute weekly ritual replaces the tab-juggling, and why one call beats ten charts.
MRR38,300
New this month3,400
Ended this month1,900
Churn rate5.2%
Pricing power compounds. Here's the loop most founders can't see.
Perception feeds switching cost feeds contract length: the flywheel behind durable margins.
Critical roleHead of growthPPetr Novakcover: nobodyleaves in under four weeks Someone quitting isn't an HR problem. It's a Q3 revenue problem.
The dev about to leave owns the renewal: why the worst risks hide between your tools.