Your first page isn't a brochure. It's a question for the market.
Stand up a landing page in an evening, point traffic at it, and read the market's answer live. Every lead lands in one inbox with its source and intent, conversion data goes to the engine. No integrations to wire.
Before anything else, it's a landing page and funnel builder.
Brand kit, templates, landing pages, lead capture. AI drafts the page. You approve what goes live.
Fractional CFO funnelLead gen template · 2 steps, published 3 Oct
Fractional CFO landingNext
Fractional CFO landingLive
landing page
visits, 7 days107leads, 7 days6visit to lead6%
6%go on
Fractional CFO, thank youDone
Fractional CFO, thank youLive
thank-you page
visits, 7 days6
Set the company up once
Pick a theme and answer a few short questions. Every page starts from them.
Set up your companystep 2 of 5, Look
Website02Look03Voice04Business05Market
W144 Test
Earth Cream
W144 Test
Warm Hospitality
W144 Test
Cozy Lifestyle
W144 Test
Organic Earth
Your themeBoldonse · Cabin Condensedwarm friendly
Company setup in five steps
Look, voice, business and market. Skip what can wait and the summary shows what stayed empty.
What got filled5 of 7
ThemeWarm Hospitality
Voiceprofessional
Company nameW144 Test
Storyfill it
Who is not your clientempty
A Brand Kit you can edit
Colours, type, logo and voice collected into one kit that every page then builds from.
Warm HospitalityBrand kit
Colours
TypeBoldonse · Cabin Condensed
Voiceprofessional
every page builds from it
Edit in place, publish once
The page you edit is the page that ships.
Demo launchpublished
ViewEdit
EditingClick a text or a button to change it.
FREE TENSION AUDIT
Growth stalled? The friction is inside.
Get a free 15-min audit that surfaces and ranks your top 3 business tensions before they become crises.
Claim Your Free Audit
Inline editing
Click the text on the page and change it there, with no separate admin screen to learn.
39 / 60 headlineSaved
Growth stalled? The friction is inside.
Get a free 15-min audit that surfaces and ranks your top 3 business tensions.
One click to live
Publishing is a button, not a migration. Nothing gets exported and re-uploaded elsewhere.
Web · PagesDemo launchPublished/launchLive
AI ASSISTED
Start from the goal
Say what visitors should do: leave a request, buy, get a guide, sign up, apply. Or describe it in your own words. The builder starts from the page set made for that goal.
New sitewhat should a visitor do?
LEAD CAPTURELeave a request
They send their contact and you get back to them.
2 pages, with a thank-you
SALES PAGEBuy something
They pay on the page.
1 page, price and product
LEAD MAGNETDownload a guide
They leave an email and get a file.
2 pages, with a thank-you
WEBINARSign up for a webinar
They register for a date and get a reminder.
2 pages, with a thank-you
APPLICATIONApply to work with you
They answer a few questions, you choose who fits.
2 pages, with a thank-you
LINK IN BIOLinks for your profile
One short page with your main links.
1 page
SOMETHING ELSEI'll describe it in my own words
AI ASSISTED
Turn an offer into a page
The Offer Profile goes in, the same one Marketing builds its ads from, and the page comes out drafted: headline, proof, questions and the call to action already in place.
Offer ProfileDemo offer
AudienceFounders
PainNo time
OutcomeMore leads
The aska demo
Demo launch5 sections, drafted
01
First screenGrowth stalled? The friction is inside.
02
Row of numbersthe proof, in three figures
03
Embedded formGet my audit
04
QuestionsFrequently asked questions
05
Sticky formthe same ask, kept on screen
AI ASSISTED
Check the offer first
The readiness check grades the offer on six points, clarity, audience, uniqueness, outcome, trust and action, and names the weak ones with a sharper line for each. Generate a page stays off until the offer is 70 percent complete.
ReadinessFractional CFO retainer
4 of 6
Clarityone sentence, and no word in it needs explaining
Audiencenamed by the role that signs, not the size of the company
Uniquenessthin
A sharper lineNot another bookkeeping service: a fractional CFO who closes your books on the third working day, or the month is on us.
Outcomea number and a date sit in the same sentence
Trustthin
Actionone ask, the same one in every section
Catch every lead in one inbox
A form is only useful if the lead lands somewhere you work it.
Every submission lands in Leads with its page, intent and state. A hidden trap drops the robots.
Omar HaddadFernhill Logistics
pageFractional CFO landing
sourcelinkedin · post
intenthigh, 2 of 3 checks
statenew
Tagged for the engine
UTM data travels with the lead, so the engine can read which channel actually converts.
SourceVisitsLeadsRate
email3595013.9%
x3574913.7%
linkedin4234911.6%
google381287.3%
03·THE TENSION ENGINE
Every page carries a reading no site builder ships with.
Conversion by page. Where visitors leave, section by section. Lead intent. Spend against leads. Read from the traffic your pages already get.
PageDemo launchLanding page · last 90 days
Sessions731Leads29Exits161 at the form
W144 reading
Active tensionSeverityLast moved
Lead Quality Collapse161 of 731 sessions leave at the form, 22%Watchtoday
Growth Liquidity Trap102 a lead from 8,700 spent, runway 4.8 monthsWatch2 days ago
04·WHAT IT CATCHES
Here's what catching them looks like.
Four reads your site builder will never give you. Each feeds a tension the engine reads, and the ones that press hardest land in Monday's review.
Jun Parkdirectlow
Tom Kelleremail · augusthigh
Omar Haddadlinkedin · posthigh
Sofia Marinx · postlow
Priya Nairdirectlow
SIGNAL 01·LEAD QUALITY COLLAPSE
Who read it all, and who skimmed.
Each lead comes with its intent, read from how far they read, how long they stayed and whether they pressed the ask. Omar Haddad read past 75 percent and stayed 2 minutes 41. Falling intent feeds Lead Quality Collapse.
731FIRST SCREEN
572NUMBERS
456FORM
295QUESTIONS
163FOOTER
SIGNAL 02·LEAD QUALITY COLLAPSE
A page that quietly stopped working.
161 of 731 sessions end at the form, the narrowest step on the page. When conversion falls 15 percent against the week before, Analytics flags it at the top that week, and the drop feeds Lead Quality Collapse.
Visitsflat for weeks
Conversionflat
Demand Saturationfirst sign
SIGNAL 03·DEMAND SATURATION
Same traffic, same rate, no growth.
Visits flat and conversion flat for weeks is the first sign the audience is used up. Web sees it before the CRM shows inbound falling, and it feeds Demand Saturation.
spent in thirty days8,700
leads counted85
a lead102
SIGNAL 04·GROWTH LIQUIDITY TRAP
What a lead really costs.
8,700 spent in thirty days, entered in Marketing, against the 85 leads Web counted: 102 a lead. When that cost climbs 30 percent in a month, Growth Liquidity Trap hears it.
Conversion, lead quality and cost per lead: Web feeds Lead Quality Collapse and Demand Saturation, and with Marketing, Growth Liquidity Trap.
05·THE MONDAY LOOP
Three flags. You know if it's working by Monday.
What W144 does before you check the dashboard Monday morning.
Weekly ReviewMonday, Oct 12
01
Audit lead sources and switch off channels converting under half your averagefor Lead Quality Collapse, 161 of 731 sessions on Demo launch leave at the formMMara Ellisonlook again Oct 19
02
Raise growth capital before cash falls under two months of runwayfor Growth Liquidity Trap, a lead costs 102 and runway is 4.8 months
03
Open a new acquisition channel: content, a partnership or an adjacent marketfor Demand Saturation, visits near 500 and leads 18 to 20 a week, flat four weeks
7 more tensions quiet, nothing new since last Monday
WITHOUT W144
Open GA4, the ad platform, the form tool. Switch tabs.
Skim every page, eyeball conversion by hand.
Guess which page is quietly losing visitors.
Decaying pages surface weeks after they slip.
MONDAY REVIEW~45 min
WITH W144
One tab. The tensions already ranked.
Drop-off, intent and cost per lead surfaced for you.
Where visitors quit pinpointed before you guess.
A 15 percent drop in conversion flagged within the week.
MONDAY REVIEW~5 min
06·WHEN HUBS TALK
Your pages read sharper when Marketing, CRM, and Finance answer back.
Marketing hands the Web hub its spend and its tagged links. CRM and Finance meet your pages in the engine, which reads them side by side.
WHAT THE ENGINE GAINS WHEN
…MARKETING JOINSSpend entered on a campaign becomes cost per lead on the Web home, and a tagged ad link carries its campaign into the lead.
…CRM JOINSThe engine reads page conversion beside deal conversion, so falling lead quality shows on both sides.
…FINANCE JOINSRefunds and revenue swings in Finance confirm it before the engine calls it Lead Quality Collapse.
These signals only exist where the hubs meet.
MarketingSpend → Cost per lead
CRMEngine reads with deals
FinanceEngine reads with refunds
Web
07·WHAT CHANGES IMMEDIATELY
One eveningLanding page live, traffic flowing, data collecting.
Before launchA conversion range predicted from the offer, before you spend a dollar.
Per leadScored by intent. You call the hot ones first.
$49Web Hub in every plan. Test before you build.
08·WHAT IT COSTS
Three plans. One bill. No per-feature tax.
Web Hub lives in every plan. Build your pages and funnels here, validate the offer before you build, and let every page feed the engine.
✓ INCLUDEDLAUNCH
$49/month
Solo founder
For founders testing an idea before they build it. Web Hub, Marketing Hub, and the Stress Test. Upgrade to Operate when sales kick in.
·Web Hub (full)
·Marketing Hub
·Business Stress Test
·Dominant tension + primary lever
·300 AI operations / month
Less than three monthly subscriptions you'd buy separately.