Pipeline, contacts, deals, activities. Everything you'd expect, none of the per-feature surcharges.
One sign in opens every hub, and the engine reads the pipeline on its own.
Move deals through your stages
One pipeline, several ways to look at it, and stage totals that keep up on their own.
Meeting12$12.6m
Q4 sprintCorrin Bay$1.8mJan 3MMara Ellison
Team expansionBrennock Group$670kDec 6MMara Ellison
Kanban to work the week, a table to sort and filter, a calendar when the close date is the point.
By Stage· 50
All Opportunities
By Stage
Add view
A forecast you can chart
A dashboard sums the pipeline by close month, and the chart moves the moment a deal does.
Pipeline by close month
$10.8mOct
$13.3mNov
$9.5mDec
$1.8mJan
Keep one record per company
Companies, people and deals linked on one record, with notes, tasks, files, email and your own objects like contracts attached to it. Open a company and the whole account is there.
F
Fieldmarkfieldmark.com
Details
OwnerPPriya Nair
Employees226,067
AddressRedmond
Created3 days ago
On this record
Deals$3.65m2 open deals
PeopleSarah Reyesand Julian Aydin
Emails96last one 3 days ago
Tasks1 openFollow-up call
Plan the week around the work
Tasks and notes sit on the record they belong to, next to the meetings from your calendar. Every task carries an owner, a due date and a status, and Assigned to me shows what is yours today.
Connect a mailbox and a calendar over IMAP and CalDAV, and emails and meetings attach themselves to the right contact and company, beside the notes and tasks on the same timeline. You read the full history on the record instead of hunting through an inbox.
FFieldmarkTimeline
Contract RenewalJohn Smithnow
Please find attached our quarterly report covering the renewal terms.
Linked to Fieldmark automatically
Task · Schedule follow-up callPriya Nair2 days ago
Assigned to Mara Ellison, due Oct 8
Meeting · Quarterly reviewMara Ellison5 days ago
Sarah Reyes, Julian Aydin, Priya Nair
NotePriya Nair1 week ago
Prefers invoices on the first working day of the month.
Reach it from phone or API
The record is the same wherever you open it, and whatever opens it.
The full CRM works in a phone browser, with the same records and the same tabs.
FFieldmark
Domainfieldmark.com
OwnerPriya Nair
Employees226,067
AddressRedmond
Wired to the rest
A full REST and GraphQL API with keys, and webhooks that fire on every change so nothing drifts.
NameRole
My api keyAdmin
POSTcompany.updatedto your URL
Model your own sales process
The CRM bends to how you sell, not the other way round.
New fieldon Opportunities
TextNumberCurrencyDateSelectRelation
NameContract value
Retainer renewalCorrin Bay$2.5mOct 19MMara EllisonContract valueSet a value
Fields and stages you define
Add the fields your sale actually needs, and name the stages the way your team says them.
New
Screening
Meeting
Proposal
Customer
Renewal
Permissions down to the field
Roles decide who opens a record, and who sees the numbers inside it.
SSales repOpportunities
FieldSeeEdit
Name
Stage
Close date
Amount
03·THE TENSION ENGINE
Your pipeline carries a reading no other CRM ships with.
Active tensions, their severity and when they last moved, read from the deals and tasks your team already keeps in the CRM. Your reps don't add data. We add reading.
OpportunityRetainer renewalCorrin Bay · Proposal · closes Oct 19
Amount$2.5mOwnerMara EllisonCompanyCorrin Bay
W144 reading
Active tensionSeverityLast moved
Runway Compressionrunway 4.8 months, pipeline at 0.8 of a quarterHightoday
Sales-Delivery Mismatch13 proposals open, the team 82% fullWatch2 days ago
04·WHAT IT CATCHES
Here's what catching them looks like.
Four reads your CRM logged and never flagged. Each comes with its lever and lands in Monday's review.
MRR BY CLIENTTOP 2 · 29%
Corrin Bay · 16%Juniper · 13%40% LINE
10 OTHERS · 71%
SIGNAL 01·REVENUE CONCENTRATION RISK
Two clients, and the line they stay under.
Corrin Bay and Juniper Freight hold 29 percent of MRR, under the 40 percent line for a subscription business, so it stays quiet. Past it, the engine names Revenue Concentration Risk: open two or three new target accounts.
Pipeline cover0.8 of a quarter
evidence forRunway Compression
Runway4.8 months
SIGNAL 02·RUNWAY COMPRESSION
A thin pipeline is next quarter's cash problem.
Pipeline value covers 0.8 of a quarter of revenue. A shrinking pipeline is evidence for Runway Compression, already the leading tension at 4.8 months of runway.
Pipelineup 10% in a quarter
Conversiondown 25% in a quarter
Lead Quality Collapsenamed
SIGNAL 03·LEAD QUALITY COLLAPSE
More deals in, fewer won.
Pipeline up 10 percent and conversion down a quarter within one quarter, and the engine names Lead Quality Collapse: the leads no longer fit the customer you sell to. The lever: cut the sources that convert at under half your average.
Founder100%
Everyone else0%
LINE 70%
SIGNAL 04·FOUNDER-LED SALES TRAP
Every deal runs through you.
All 50 deals in the CRM carry Mara Ellison, the founder, as owner. Past a million in revenue, a share above 70 percent is critical, because sales cannot grow past one person. The lever: hand half the pipeline to the first sales hire.
Concentration, conversion, delivery gaps, founder-led sales: the CRM feeds 12 of the 27 patterns.
05·THE MONDAY LOOP
Three flags. The rest left alone.
What W144 does before you open it Monday morning.
Weekly reviewMonday, Oct 12
01
Freeze non-essential spending and list it within 24 hoursfor Runway Compression, runway is 4.8 months, under 6MMara Ellisonlook again Oct 19
02
Pause new sales until delivery capacity for the next cycle is confirmedfor Sales-Delivery Mismatch, 13 proposals open with the team 82% full
03
Set a work in progress limit: nothing new starts until current work closesfor Capacity Overload, Anton Rais holds 10 open tasks, the team average is 5.5
7 more tensions quiet, nothing new since last Monday
WITHOUT W144
Skim 47 deals by hand, miss the ones cooling.
Close dates slip three times. Logged, never flagged.
Forecast on gut; the quarter surprises you.
Problems surface next quarter, not this week.
MONDAY REVIEW~45 min
WITH W144
Three tensions first. The rest stay quiet.
Pipeline cover read against revenue every week.
Deals and tasks read on their own, nothing typed twice.
Overdue delivery and a thin pipeline flagged together.
MONDAY REVIEW~5 min
06·WHEN HUBS TALK
It gets sharper when other hubs join.
Each adds a read the engine can't get alone.
WHAT THE ENGINE GAINS WHEN
…FINANCE JOINSThe pipeline is weighed against monthly revenue, so a thin quarter reads as a cash risk.
…OPERATIONS JOINSA thin pipeline read beside late work flags Sales-Delivery Mismatch.
…ENGINE JOINSIt reads deals and tasks straight from the CRM, and a stage change reaches it within minutes.
These signals only exist where the hubs meet.
FinancePipeline + MRR → Cover
OperationsPipeline + Late work → Mismatch
EngineDeals + Tasks → Engine
CRM
07·WHAT CHANGES IMMEDIATELY
Day 1First tension surfaces in your inbox.
CSVImport your pipeline from a HubSpot, Pipedrive or Salesforce export.
One tabReplace the four dashboards you switch between.
Same weekPipeline cover read before the forecast call.
08·WHAT IT COSTS
Three plans. One bill. No per-feature tax.
CRM Hub lives in Operate and above. Replace HubSpot or Pipedrive for daily work. Switch for what they can't see.
✕ NO CRM HUBLAUNCH
$49/month
Solo founder
For founders pre-launch. Web, Marketing, and the Stress Test. Upgrade to Operate when you start closing deals.
·Web Hub
·Marketing Hub
·Business Stress Test
·Dominant tension + primary lever
·300 AI operations / month
Less than three monthly subscriptions you'd buy separately.
