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01·FOR OPERATORS·SCALE · $149

Stop reacting. Start deciding forward.

It already runs and reads your whole business, from CRM and Finance to Operations and HR. On Scale you run it forward: six scenarios before each call, benchmarked decisions, every company watched.

02·THE STAKES CHANGED

The problem isn't seeing what broke. It's choosing right.

You've outgrown reacting. Now the calls are bigger, a wrong one is expensive, and if you run several, you can't watch them all by hand.


Bigger bets

Each decision moves more money than it used to, and the cheap ones stopped being the ones that matter.

03·SIX FUTURES BEFORE YOU PICK ONE

See the futures. Then decide.

Every decision you log gets asked about again: what came of it, and what it cost. Over months that turns into a pattern of what works in a company like this one, not a hunch.


Six named scenarios

Growth Stagnation, Talent Exit, Decision Paralysis, Churn Acceleration, Scaling Wall, Founder Bottleneck. Each with its horizon and how sure the engine is.

04·THE COMMAND SURFACE

The depth lower tiers don't reach.

Decide forward, benchmark the call, see the compound pattern, run the whole team. The command surface for a serious operator.

DECISION OUTCOME DB
Benchmarked, not guessed.

See what happened when companies like yours pulled this exact lever.

COMPOUND PATTERNS
The pattern, not the symptoms.

Several tensions firing at once, named as one: Revenue Quality Collapse.

BOARD-READY
Board prep in minutes.

Show the Weekly Review: what presses, what you did, what changed.

FULL HR HUB
The whole team, deep.

Hiring, OKRs, Team Health and Capacity: the depth Operate didn't include.

05·WATCH THEM ALL

Run several? See them all on one screen.

Every company, every week, with tensions ranked across the portfolio. Drop into any one and the diagnosis that took hours is already done. Then prove the value with the ROI report, or wire it into your stack over the API.

06·GUT VS EVIDENCE

Decide on gut, or decide on evidence.

Same week, same decisions. One of these is how you make them now.

ON GUT
  • Big calls made on instinct and hope.
  • Problems surface in hindsight, after they cost you.
  • Each company takes 3 to 5 hours to diagnose.
  • Board prep is a Friday all-nighter.

DECIDING ONGut
ON EVIDENCE
  • Every call backed by six scenarios and benchmarks.
  • What's about to break, flagged early.
  • Any company diagnosed in 10 minutes.
  • Board prep is one screen, the Weekly Review.

DECIDING ONEvidence
07·WHAT IT COSTS

Depth and accountability, for $149.

Scale adds six scenarios, decisions and their outcomes, the full weekly review with history, HR in full, ROI reporting and API, and watches every company you run.

✓ INCLUDEDLAUNCH
$49/month
Solo founder

For founders testing an idea before they build it. Web Hub, Marketing Hub, and the Stress Test. Upgrade to Operate when sales kick in.


  • Web Hub (full)
  • Marketing Hub
  • Business Stress Test
  • Dominant tension + primary lever
  • 300 AI operations / month

Less than three monthly subscriptions you'd buy separately.

Choose Launch
OPERATE
$99/month
+ $15 per seat

For founder-led companies with a team.


  • Everything in Launch
  • CRM · Finance · Operations
  • HR Hub Basic (Registry, Decisions, Authority, Check‑in)
  • All 27 tensions, explained
  • Weekly Tension Review (top 3)
  • 900 AI operations / month

Less than one hour with a fractional advisor.

Choose Operate
MOST CHOSENSCALE
$149/month
+ $15 per seat

For companies above $1.5M and fractional operators.


  • Everything in Operate
  • HR Hub Full (Hiring, OKRs, Team Health, Capacity)
  • Scenario Forecasting (six scenarios)
  • Decisions and their outcomes · benchmarks
  • Full Weekly Review (history and trend)
  • API access · ROI reporting
  • 2,000 AI operations / month

Less than 1% of what one operational mistake costs.

Start with Scale

Start where you are. The platform expands as you do.

Extra operations $0.10 each, or a pack of 500 for $39. Seats $15 on Operate and Scale. Pay yearly and two months are free.

Decide forward from next Monday.

Six scenarios, benchmarked calls, every company on one screen.

THE SYSTEM, END TO END

Scale runs all six, forward and across every company.