A dashboard showsyou everything.Except what to do.
Charts answer "what happened". They stay silent on "what's about to break". And silent is exactly how it breaks.
Green, green, and dangerous.
Three of these rows go to your dashboards. We left them that way.
A chart is not a judgment.
Every number can be accurate and the picture still wrong. A dashboard reports what happened, and then waits for someone to work out what it means.
Watching isn't knowing
A dashboard needs you to look, then interpret, then decide. Three steps, all manual, and all skipped on exactly the weeks you are busiest.
Green can be wrong
Every metric in range and the combination still dangerous: two healthy charts, one tension.
Built once, trusted forever
Dashboards decay. Metrics outlive the questions that created them.
It reports the past
By design a dashboard is a rear-view mirror: beautifully rendered, perfectly accurate, and pointed the wrong way.
The part where we talk you out of it.
A dashboard is accurate. So is this. Both of us can be accurate and still wrong, and the difference is that one of us tells you how sure it is.
Keep the dashboard if
Revenue tools read revenue better than we do. Cohorts, LTV, churn curves. We are not trying to win that comparison.
Keep it, and connect it.With a CFO, a COO and a BI team the reading is already staffed. We do not compete with people whose job this is.
Keep what you built.On two connected sources the engine is right about 40% of the time. It needs four sources to reach 85%.
Connect more before you judge it.Below 65% on any single read the engine asks a clarifying question instead of asserting. Every tension shows the data points, the threshold and the pattern behind it, so when the logic is wrong you can see exactly where.
Switch to W144.
Point W144 at the same sources your dashboards read. The tiles keep working while the reads start arriving, and you retire them when you stop opening them.
What moves over
Nothing is rebuilt. W144 connects to the systems behind the dashboard, not to the dashboard itself.
- The same warehouse, CRM and billing sources
- Your existing metric definitions
- Twelve months of history, for baselines
- Thresholds set per business model and stage
- Your dashboards, still running
Four steps, and the last one is deleting tiles.
Connect. Confirm. Watch. Retire. No data project, and no one has to learn a query language.
Connect the sources
Read-only access to the systems your dashboards already read. $99 a month from the first evening, and no data project.
- Read-only, nothing written back
- Your definitions, not ours
- No warehouse rebuild
The data starts looking at you.
A dashboard answers the question you thought to ask. This one watches the pairs where danger forms, and speaks first.
The Weekly Review arrives Monday, whether you looked or not.
See the Weekly Review →Traffic is up and buying is down.
Traffic up 12%, conversion down a third in two weeks.
Nobody opened a dashboard. Nobody set a filter. It was waiting on Monday morning.
Retire the morning chart-check.
Five minutes every Monday, from $99 a month. The read comes to you.
Get started →