Built to grow with your business.
Three plans, one bill, no per-feature tax. Start where you are. The platform expands as you do.
LAUNCH
$49/month
Solo founderFor founders pre-launch. Get visibility before you have a team.
- ✓Web Hub
- ✓Marketing Hub
- ✓Business Stress Test
- ✓Dominant tension + primary lever
- ✓300 AI operations / month
Less than three monthly subscriptions you'd buy separately.
Choose LaunchMOST CHOSENOPERATE
$99/month
+ $15 per seatFor founder-led companies with a team.
- ✓Everything in Launch
- ✓CRM · Finance · Operations
- ✓HR Hub Basic (Registry, Decisions, Authority, Check‑in)
- ✓All 27 tensions, explained
- ✓Weekly Tension Review (top 3)
- ✓900 AI operations / month
Less than one hour with a fractional advisor.
Start with OperateSCALE
$149/month
+ $15 per seatFor companies where other people make the calls.
- ✓Everything in Operate
- ✓HR Hub Full (Hiring, OKRs, Team Health, Capacity)
- ✓Scenario Forecasting (six scenarios)
- ✓Decisions and their outcomes · benchmarks
- ✓Full Weekly Review (history and trend)
- ✓API access · ROI reporting
- ✓2,000 AI operations / month
Less than 1% of what one operational mistake costs.
Talk to a founderExtra operations $0.10 each, or a pack of 500 for $39. Seats $15 on Operate and Scale. Pay yearly and two months are free.
Every plan, line by line.
| Features | Launch | Operate | Scale |
|---|---|---|---|
| HUBS | |||
| Web Hub | ✓ | ✓ | ✓ |
| Marketing Hub | ✓ | ✓ | ✓ |
| CRM Hub | - | ✓ | ✓ |
| Finance Hub | - | ✓ | ✓ |
| Operations Hub | - | ✓ | ✓ |
| HR Hub | - | Basic | Full |
| TENSION ENGINE | |||
| Business Stress Test | ✓ | ✓ | ✓ |
| Tensions detected | Dominant | All 27 | All 27 |
| Weekly Tension Review | - | Top 3 | Full · history · trend |
| Explanation Layer | - | ✓ | ✓ |
| Cross-domain reading | - | ✓ | ✓ |
| Scenario Forecasting · six scenarios | - | - | ✓ |
| Decisions and their outcomes | - | - | ✓ |
| LEADS & FLOW | |||
| Lead Inbox · intent-scored | ✓ | ✓ | ✓ |
| Auto CRM flow · Contact + Opportunity | - | ✓ | ✓ |
| PLATFORM & LIMITS | |||
| AI operations / month | 300 | 900 | 2,000 |
| Per-seat pricing | 1 seat | +$15 | +$15 |
| API access | - | - | ✓ |
| ROI reporting | - | - | ✓ |
| Portfolio view · every company | - | - | ✓ |
Questions, answered.
Any time the engine writes something for you: an explanation, a page, campaign copy. Finding tensions is not an operation at all, the rule engine does that without a model. Each plan includes a pool. Past it, extra operations are $0.10 each, or a pack of 500 for $39.
Launch is single-founder. Operate and Scale add $15 per additional seat, so you only pay for the people who actually work in it. Pay yearly and two months are free.
Anytime, in both directions. It's the same platform underneath, and upgrading just adds more hubs and more depth. Nothing to migrate, nothing to re-learn.
Operate reads your whole business and hands you the week's one decision. Scale runs it forward: six scenarios before each call, every decision gets an outcome, the weekly review keeps history and trend, and the ROI report counts what your moves returned.
No. Launch is just the Web and Marketing hubs plus the Business Stress Test. CRM, Finance, Operations and HR unlock on Operate, when you actually have a team to run.
No, not on day one. The engine starts from what you connect (books, payments, analytics) plus a few onboarding answers, and reads your first tensions from that. Each hub is a full workspace, so you move a function in when it's ready: pipeline this quarter, delivery next. Nothing migrates big-bang, and the read sharpens with every function that moves in.
No. Tensions are flagged by a deterministic rule engine, with inspectable thresholds and evidence attached. AI accelerates the work around the read: drafting copy, building pages, explaining the why. Switch it off and Monday's read still arrives.
No. Your data is yours. It's read to surface your tensions and nothing else, never to train shared or third-party models.